So Monday night I attended my 5th Sandy Puc'
seminar. Each one has been different, there have been topics from Babies to Weddings....she covers it all and in a fun, interesting and unique way. Listening to her speak is just energizing....she is so full of experience and knowledge and passion for what she does. When I first saw her I said, "I wanna be like Sandy" but the more I see and hear her speak I realize that I don't want to be like her I want to take her passion and knowledge and reinvent me to bring out my own passion and excel at what it is I love...Photography!
The show Monday was all about Kids photography....how to be creative and unique and how to build your business to suceed. Many of the things she talked about have been discussed in previous shows, but hearing them again just drives home the points that I have make some changes. Good changes...for me, my business, and for my clients.
I'm not going to rush these changes as I know that I need to do it right, so I'm giving myself a timeline of 6 months to prepare and do the things I have to do. Some may go beyond 6 months, but I think that is a good start. This will be happening in the background and I will be doing "business as usual." You might see some new pieces of the puzzle pop up here and there, but I hope to have everything in place by early 2012. If you have small children, this is going to benefit you the most, but all clients, wedding, seniors, family will gain from the changes.
Some things I plan to do.....
- Branding....anyone that knows me, knows I HATE corporate buzz words like "branding" however I need to do it...all marketing materials need to be redesigned and given a "look" that is unique to Occasions! Photography.
- The First Year Baby Program....there is so much more that can be added to this
- Referral Programs....give my current clients more incentives to refer their family and friends
- Products....streamline my product list, add unique and cool items that you want
Those are just a few things but I have so much going thru my head right now it's impossible to capture in a blog. Watch for more details over the coming months....I will need feedback and may have a few contests to help me decide on styles and products and who better to help me out than my wonderful clients!
Sandy said during her show Monday that she continually has people come up and say to her, that they put ideas in place and did the things she talks about and their business is better today because of it. I hope to be able to say this to her when I see her again :)
Wish me luck....here I go!